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03 // BRANDING

STEAM REDESIGN

Bringing consistency and modernity to the Steam app.

CLIENT
Self initiated
YEAR
2025
DURATION
3 weeks

PROBLEM

The Steam app feels like a shrunk down desktop site.

INSIGHT

When hierarchy is weak the app creates cognitive overload, so users disengage.

SOLUTION

Redesign the app around consistency and mobile first interaction, introducing clearer hierarchy to reduce friction.

SKILLS

  • Brand Strategy
  • Creative Direction
  • Graphic Design
  • Visual Identity
  • UI/UX

TOOLS

  • Photoshop
  • Illustrator
  • Figma
  • Blender
  • 3D Modelling
  • 3D Animation

PROJECT IDEAS

Built on user reviews from the App Store and Jakob Nielsen's ten usability heuristics, each issue scored on a five point severity scale.

3D LOGO ANIMATION AND PROCESS

THE APP

COMPARISONS AND REFLECTIONS

Original next to redesign.