ORKA
Creating a unique brand identity for an independent cafe.
PROBLEM
Falmouth is a town rich in sea life but does not really have anywhere that showcases it, besides the beach.
INSIGHT
Cafes are an easy way to bring people together for a chat, and a good business model if it is done properly.
SOLUTION
An independent cafe in Falmouth built around preserving local sea life.
SKILLS
TOOLS
THE LOGO
The logo derives from the floppy dorsal fin orcas acquire when they are kept in poor conditions and become malnourished.