ROBINSONS X WIRELESS
Rebranding Robinsons for music lovers.
PROBLEM
The brief was to rebrand Robinsons for music lovers, carrying the brand onto a can without losing what makes it Robinsons.
INSIGHT
A festival can is memorabilia as much as it is a drink, so it has to be worth keeping once it is empty.
SOLUTION
Limited edition can designs built around named artists, so each can carries the energy of the festival and the refreshment of the brand.
MY PART
Men I Trust and Kendrick Lamar can designs, animation for the Men I Trust advert, and copywriting for the billboards and merchandise. Worked with two other student designers.
SKILLS
TOOLS
INITIAL IDEAS AND BRAND ASSETS
THE CANS
TOUCHPOINTS
Billboards, merchandise and the Men I Trust advert.