JESUS WAS AN ULTRA
Turning my dissertation into a coffee table book.
PROBLEM
To find ways of turning a dissertation into a graphic publication, a coffee table book.
INSIGHT
My dissertation was just a PDF, but I wanted it to be much more than that. I had passion for what I wrote about and wanted it to be memorable.
SOLUTION
Designing football artefacts in the style of existing religious artefacts, to show the parallel between football and religion.
SKILLS
TOOLS
INITIAL IDEAS
THE BOOK
Two halves. The Old Testament is the dissertation with moderate tweaks. The New Testament is the graphic, picture led side.
THE EXHIBITION
Shown at the university degree show: a lectern with the finished book and religious props around it.
BRAND ASSETS AND APP
The book became a brand, with a hypothetical app where users submit their own cases of football and religion overlapping.